A Farm-to-Door Delivery mode for Organic Vegetables under Mobile Commerce in metropolises of China

This paper presents a farm-to-door delivery mode for organic vegetables, which connects farmers and customers directly, under the circumstance of mobile commerce (M-commerce). In recent years, the need of organic vegetables is growing constantly in China. Meanwhile, the farm-to-door delivery mode widely spread in metropolises as people there barely have time to go to food markets on weekdays. However, the terrible traffic condition makes it impossible to conduct the delivery in day time. So vegetables have to be delivered very early in the morning (usually 3:00-7:00 A.M.), which makes the owner unable to attend delivery. And in the traditional delivery mode, the absence of delivery may lead to the package missing in China. Aiming at solving these practical issues in China, an SMS-based interaction system is integrated in the delivery mode for informing, endorsing, confirming, tracing and complaining. Intelligent cupboards are used as a buffer to realize the asynchronously endorsement. This is a new business mode that extends the frontiers of the M-commerce. It can greatly reduce the intermediate links of vegetable distribution and simplify the food purchasing in people’s daily life. This application of mobile technology would have a huge potential in market.